Exhibitor FAQs
Who should exhibit at FLAIR?
FLAIR is for brands ready to connect with active Midwest retailers in a setting built for serious business. From young contemporary and denim to accessories and outerwear, if your brand fits the region and the moment, FLAIR is the right platform.
What makes FLAIR different from other shows?
One floor. Midwest-focused. Real engagement. FLAIR was built around how the Midwest market actually buys—efficient sourcing, curated brands, and no distractions.
How is the floor curated?
Every brand is reviewed for product fit, buyer demand, and floor balance. We’re intentional about creating a mix that supports strong orders and a focused, successful market for both retailers and exhibitors.
Is there an application or approval process?
Yes. Every inquiry is personally reviewed to ensure brand fit and maintain the curated balance of the floor. If approved, our team will contact you to move forward with booth placement and next steps.
Is shipping and drayage included?
Yes. Basic drayage for standard booth setups is included as part of your exhibitor package. If you have oversized shipments or special handling needs, our team will coordinate those details directly with you.
Can my rep exhibit on my behalf?
Yes. FLAIR works directly with showroom and rep groups as well as brands.
We’ll coordinate to ensure your brand is professionally and clearly represented.
Are there any regional exclusivity or category limits?
FLAIR is not exclusive, but the floor is carefully curated to prevent oversaturation within product categories. This ensures a productive experience for buyers and exhibitors alike.
Are there marketing opportunities available for exhibitors?
Yes. A limited number of sponsorship and marketing opportunities are available to help exhibitors maximize visibility before and during the show. Contact our team to learn more.
How do I get started?
Fill out our short contact form [link] to start the conversation. Our team personally reviews every inquiry and will reach out quickly to discuss next steps.
Where is the show held?
FLAIR is hosted at the Donald E. Stephens Convention Center in Rosemont, Illinois—just minutes from O’Hare International Airport and central to the Midwest market.
Are hotel discounts available for exhibitors?
Yes. FLAIR exhibitors receive an exclusive rate of $149 + tax at the DoubleTree by Hilton Hotel Chicago O'Hare Airport - Rosemont.
The rate includes a daily breakfast buffet, and the hotel is connected to the convention center via skybridge for easy, direct access.
Is there a shuttle from the airport?
Yes. The DoubleTree provides complimentary shuttle service to and from O’Hare Airport. The ride is quick—typically under 5 minutes.