A Fashion Market Built for the Midwest

One Floor. Top Brands. Real Orders.
Apply To Exhibit → Register To Attend →

What is FLAIR?

Donald e stephens Convention Center

FLAIR is the apparel trade show for the Midwest one floor, curated for serious business. We reconnect brands with the region’s most active retailers, bringing fresh energy, real buying power, and a smarter way to work the market.

Register to Attend →

Upcoming Shows 2026

Join us at these exciting events

The Walk By Flair

The Walk By Flair

Donald E Stephens Convention Center | Rosemont, IL
March 29, 2026 - March 31, 2026
A Modern Contemporary marketplace built for brands and independent sales representatives and the Midwest retailers who rely on them
Register to Attend →
F/W 2026 Flair

F/W 2026 Flair

Donald E Stephens Convention Center | Rosemont, IL
July 20, 2026 - July 22, 2026
From trend-forward apparel to everyday bestsellers, this show is where buyers come to source what’s next and brands come to grow.
Registration Coming Soon

See our March 2026 Lineup

Brands You’ll Find at FLAIR

View Full Brand List →

Why FLAIR?

Retailers have been clear: they want something fresh something that fits their budgets, their calendars, and the way they actually buy. FLAIR answers that call.

One floor. Smartly curated. Built to connect brands and stores face-to-face in a region ready for new energy.

It’s not just easier, it’s smarter. And it’s exactly what the market has been asking for.

Apply To Exhibit →

Retail Voices on FLAIR

"I love that this is curated more for Midwest stores. Our customers are definitely looking for items that are different than stores down south or out west would carry."

Heather Peterson - Buyer

Retail Voices on FLAIR

"As a Midwest buyer, this has been such an incredible opportunity. The vendor lineup is top-notch, the layout makes shopping so easy."

Serena McKnelly - Buyer

Retail Voices on FLAIR

"This is a very convenient location for us, and an easy drive. We are so excited to be offered this market for the Midwest!"

Pam Romine & Merlee Bigler - Buyers

Retail Voices on FLAIR

"Such a great market! I can’t wait for the next one!"

Paulette Crabtree - Buyer

Retail Voices on FLAIR

"We found flair through an ad on social media. We really found some great things here. Shopped at about 10 - 12 wonderful brands."

Britni Dvorak - Buyer

Retail Voices on FLAIR

"Absolutely loved Flair. A wonderful experience of meeting the vendors, touching/feeling the product, and the entire Flair team was fabulous!"

Katie Krusinski - Buyer

FLAIR is Built for Business

  • #️⃣ Everything on One Floor

    The floor visually conveys “one curated space” and no split halls.

  • 🤝 Built to Reconnect Buyers & Brands

    Universally understood for connection, partnerships, and in-person business.

  • 📍 Easy to Get To, Easy to Work

    Instantly signals both geographic ease and proximity to O’Hare.

  • ☕ Show Amenities That Support Business

    Suggests food, drink, and comfort amenities without looking too casual.

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The Market Asked. We Answered. You’re Invited.

Flair was built because Midwest retailers wanted something better - something built for them. Now the floor is filling with brands ready to meet that demand. Whether you’re looking to source or show your collection, you’re in the right place.